The Vespa Museum Space was established in 2013 as an outlet for the passion of Vespa aficionado Claudio Sarra, founder of Bici & Baci, a chain of bike and scooter rental outlets.
In Rome, at the Bici & Baci outlet at No. 302, Via Cavour – just a very short distance from the Imperial Fora and the Colosseum – Claudio wanted to create a space dedicated to Italy's most renowned scooter brands: Vespa and Lambretta.
Once you've made your way down a few steps, you'll find yourself all of a sudden immersed in the past, standing in front of legendary Vespa models, well-known to the general public thanks, at least in part, to the films in which they are heavily featured – first and foremost, Roman Holiday, which reached its 60th anniversary in 2013.
The permanent exhibition of original models that have gone down in the history of two-wheeled transport the world over is an attempt to conserve and highlight the heritage of Italy's motoring past, and also to chart changing social mores over the decades.